About Us
Compassionate
Trustworthy
Experienced
Our Mission
Our life insurance assignment funding service delivers seamless, transparent, and compassionate financial support to funeral homes and families during their time of need. By eliminating the complexities and delays associated with filing a life insurance claim, we offer a service that combines empathy with efficiency.
Our Story
A team of seasoned professionals with deep roots in the funeral, finance, and life insurance industries founded Family Funeral Funding. With over a century of combined experience, we witnessed firsthand the challenges funeral homes face when managing life insurance assignments. We also saw the stress these financial processes place on grieving families. Determined to make a difference, we created a solution that prioritizes compassion, transparency, and trust.
From the beginning, we committed ourselves to being more than just a life insurance assignment funding company. As a family-oriented business, we understand the importance of personal connections and tailored support. Our founders, who have worked with some of the largest names in the industry, brought their expertise and passion to Family Funeral Funding, crafting a company that genuinely cares.
Our Commitment to Funeral Directors
We understand that funeral directors dedicate themselves to providing the best service possible to the families they serve. At Family Funeral Funding, we support you in that mission. By partnering with us, you can offer a valuable service that not only eases the financial burden on families but also strengthens your ability to manage your funeral home’s cash flow effectively.
Meet Our Team
With over 16 years of experience in funeral funding, Andrian Hall has helped shape the industry from the inside out. He began his career at Express Funeral Funding, starting in national sales and rising through the ranks to become a key operations leader. His time there laid the groundwork for his next chapter: co-founding Tribute Insurance Assignments (TIA). At TIA, Andrian helped build the company from the ground up—overseeing software development, scaling operations, and growing a large team of agents. He was a key factor in TIA becoming one of the industry’s most recognized names before being acquired by C&J Financial in 2024.
Andrian’s career is rooted in one driving purpose: serving funeral directors and the families they serve. He’s become a trusted voice and advocate in both the funeral home and insurance communities, known for combining operational expertise with a deep sense of empathy and mission.
Outside of work, Andrian is a dedicated husband and father. While supporting funeral homes is his calling, his family is his passion. He credits his greatest mentor—his father-in-law, Ray—with shaping both his business acumen and personal values. A man of faith, Andrian views his work as more than a career—it’s a calling. When he’s not advocating for families, he cherishes quality time with his loved ones.
Raymond G. Strothman, CPA, ABV, CVA is the Chief Financial Officer and an investor in Family Funeral Funding. He brings decades of experience as a successful CPA and business advisor.
In 1983, Ray founded Strothman and Company to better serve entrepreneurs and family-owned businesses. He grew the firm into one of the largest and most respected CPA firms in Louisville and Kentucky, serving over 5,000 clients annually. Before that, he worked at the global firm Ernst & Young. Ray has always guided clients with a strong entrepreneurial mindset. He offers practical advice on daily operations and major business decisions. Along the way, he’s built a reputation for consistent, hands-on leadership.
In addition to tax and accounting services, Ray specializes in business valuation, litigation support, and management consulting. He also advises on startup strategy, business sales and acquisitions, and succession planning. This well-rounded expertise allows him to support business owners and investors through every phase of growth.
Ray’s approach to business is shaped by his core values: self-reliance, volunteerism, and leadership. He credits his Christian-based education with instilling the discipline that guides both his personal and professional life. Today, he brings that same philosophy to Family Funeral Funding—with a goal of helping the company grow into a strong, trusted leader in its field.
CJ Friedrichs brings over 15 years of experience in marketing and sales, including more than four years of direct involvement in the funeral technology and insurance assignment space. From 2017 to 2021, he played a key role in growing Tribute Insurance Assignments (TIA) and integrating it into Frontrunner Professional and SRS Computing. As the sole salesperson for TIA, CJ was responsible for driving its revenue 500% annually.
Prior to his time in the funeral profession, CJ studied acting and performance, earning four Irene Ryan nominations before transitioning into a marketing career. His creative background and passion for storytelling have helped him consistently exceed goals and drive growth across multiple industries.
After leaving Tribute Technology, CJ co-founded WiscWebs, a Wisconsin-based website and marketing agency serving small to midsize businesses across a range of industries. While WiscWebs serves a broader market, CJ remained committed to the funeral space—returning to co-found Family Funeral Funding to continue supporting the directors and families he cares most about.
Outside of work, CJ enjoys life in rural Wisconsin, living in a log cabin home with his girlfriend and their three cats. He’s known for his sincere, light-hearted personality and his ability to bring both strategy and a smile to every conversation.
Our Commitment to Service Excellence
“I am blessed to have found my calling in supporting funeral directors and the families they serve. After seeing families struggle to bury their loved ones while waiting on life insurance, I knew there had to be a better way. That’s what drove me to build Family Funeral Funding—to remove the financial barriers, provide peace of mind, and allow families to focus on what truly matters during one of life’s hardest moments. It’s an honor to do what we do.”
Andrian Hall
CEO at Family Funeral Funding
